Travel platform: Usability Evaluation and Site Redesign (TripAdvisor…)

Ironhack final prework challenge: Detect pain points in site design and suggest redesign guidelines.

Research

Objective:

  1. Compare three travel websites/applications to identify better performance for your users and choose one for further research.
  2. Perform usability testing to understand how it could get even better and help people travel the world.
  3. Suggest redesign guidelines to solve users’ pain points.

Methodology

User Persona:

Choose Destination

The Great Wall of China, The Taj Mahal, Petra, The Colosseum, Christ the Redeemer, Chichen Itza and Machu Picchu are the new seven wonders of the World. My task is to choose one tourist destination. So, I choose The Taj Mahal.

Location: Agra, Uttar Pradesh, India

The Taj Mahal was commissioned by Shah Jahan in 1631–53, to be built in the memory of his wife Mumtaz Mahal.

The imperial court documenting Shah Jahan’s grief after the death of Mumtaz Mahal illustrates the love story held as the inspiration for the Taj Mahal.

The tomb of Mumtaz is the central focus of the entire complex of the Taj Mahal.

Specification of destination “Taj Mahal”:

  1. The Nearest airport: The nearest international airport is the IGI Airport of New Delhi, 200 km away from Agra.
  2. Currency and exchange: Indian currency is rupee. Exchange currency is easy because of digital facilities.
  3. Medical needs: Yes, Covid-19, hepatitis A, hepatitis B.
  4. Visa: Visitors to India must obtain a visa from an Indian diplomatic mission unless they come from one of the visa-exempt countries or a country whose citizens may obtain a visa on arrival, or an e-Visa online.
  5. Wardrobe recommendations: India is generally classified as a hot tropical country, except for the Himalayan north. As per the weather one must pack light, wear a comfortable footwear and keep a complete first-aid kit.
  6. Days needed to visit attraction: To visit The Taj Mahal you need only 2–3 hours. But if you want to visit other attraction you need 5–6 days.

Benchmarking

For benchmarking first I needed to choose the best performing travel site form Hopper, Skyscanner and TripAdvisor. According to my observation this three has a one common functionality which allows you to book your flights and hotel as per your requirements but apart from that TripAdvisor will give you options to choose activities, restaurants and review of places. So, for user convenient I chose TripAdvisor. As my users have a budget constrains it would be helpful for them.

Heuristics Usability Test

A heuristic evaluation is a usability inspection method for computer software that helps to identify usability problems in the user interface (UI) design. (Wikipedia)

Jakob Nielsen’s heuristics are probably the most-used usability heuristics for user interface design are following:

The utility of an object is simply how practical and useful it is, and usability is a “quality attribute” of a product that is concerned with 5 quality components; learnability, efficiency, memorability, errors and satisfaction.

Below represent the insights of my test:

According to usability testing below are my recommendation to overcome user’s frustrations.

  1. Add the logo of TripAdvisor in home page as a home icon.
  2. Remove all unwanted search icon and keep only one standard search icon.
  3. Add filter option on home page before looking into any specific place.
  4. Resolve language issue by testing it more and more.

Learnings

During this whole research I learned a lot about site designing, utility and usability. In our daily life we use so many products, website, services and applications, and we do usability test for ourselves and that’s the good part of UX designer that they could have a plenty of opinions to improve site design by doing search on actual users. When I started I’ve seen everything at a perfect place but after I started to using it and I’ve found so many things which could get improved.

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Agile project methodology in change management with a fresh UX/UI design skills

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Megha Parekh

Agile project methodology in change management with a fresh UX/UI design skills